One of the fun, terrifying, interesting things about owning
a business is the crystal ball we all need and just don’t have. January is not
only the beginning of our busy season for bridal and grad it is the time I need
to finish up my accounting for the year before and do all my assessments of
last year and forecasts for next year. There are sales goals to figure out,
budgets to work on and the marketing plan to get written and rolling.
In other words I spend lots of time looking at rows of
numbers. I’m lucky I guess, because I like looking at rows of numbers. What am
I looking for? Patterns mostly. How is this number different from that number?
Why? What got better? Why? What got worse? Why?
I'm guessing you noticed, the most important question here is ‘why?’. All the numbers
in the world can’t tell you anything if you don’t take the time to figure out
WHY they are what they are. WHY did they change? Why didn’t they? Why did they
change the way they did? What else was going on when those changes did (or didn’t
) happen. Is it possible to recreate or eliminate that changing factor?
This is where your business plan comes in. Accountants are
great for this because they are trained and have years of experience looking
for patterns. Your business mentor’s may be able to see something you aren’t.
Your peers in the industry may be able to help you figure out the whys. I love
looking for the whys. Why? Because it gives me the illusion of control.
Yes, I know it’s an illusion but it’s something right?
So one pattern I noticed last year is we get a lot of grad sales in the later part of the week day. Why? Because the grad shopping traffic tends to come in between 2 and 5. Why? Well, in grad gowns it's the customer's last class
of the day. Maybe easier to cut? Maybe a lot of final period spares out there? Maybe
it’s the best time for Mom to duck out of work and meet daughter for an hour
before the rest of the day gets in the way? There are a lot of potential contributors, but I do know that that
is when they come in, and when they come in, sales go up. Why is this important? Because I am a one man show and
customer service is the key to my business.
I have also noticed that Grads travel
in packs. Which leaves little ol’ me alone with potentially multiple groups of
shoppers.
I can see by my review of my numbers that my store is
growing. We are seeing more grads and brides and that thrills me to death. But it
also scares me. If I want to be able to
offer amazing customer service to each and every client, the clients are coming
in ‘all at once’ and in groups, and sales are increasing there is only one
solution. I’m going to need help.
So this year I have decided to hire someone. I have some
casual people who help me out, but most of them have commitments during the day
already. This person will start casual but if we click, she could eventually
become my right hand here at the store. The ‘click’ is huge. Every business
owner has strengths and weakness’. This person will need to be strong in area’s
I am weak, our personalities will need to mesh (I’m not joking when I say I don’t
play well with others. I KNOW I am hard to work with. I try, but I am a
perfectionist in how I want my business run. That’s fair right?), she’ll need
to be able to connect with the customers and she’ll need to love the job.
Here’s the ad:
Help Wanted, part-time casual
position could lead to permanent full time for the right person. A positive
attitude, patience, a love of people, exceptional customer service skills and
the ability to think on your feet and work without supervision are a must.
Being comfortable on a computer, as well as a love of fashion and coffee are
assets. Candidate must be willing to learn and able to multi task. The
candidate must be available to work from 2 – 5pm weekdays with occasional
evening and weekend work as needed. If you are interested please apply in
person with a résumé and references to Jessica at Unforgettable You. NO PHONE
CALLS PLEASE.
So now I guess we see what
happens.
