Tuesday, September 20, 2011

Sit back and enjoy the show!

We did a little fashion show this past weekend. Nothing extravagant, five girls with four different outfits each. But the great thing was we did it at the city’s open air market. This made for a fun, casual, and positive atmosphere to help get the word out that we have business wear – our primary goal.

I’m still working on how to reach people through internet and traditional media. Experimenting with what reaches who and how effective the reach is. But one of the things I learned through many years of Tupperware sales is thinking outside the box. Hunting down and taking advantage of the opportunities there are out there for a small business owner with no money to get the word out.
A great way is public venues like the city’s open air market. Vendor’s pay $20 for the season, book their tables on the weeks they want to work them and the city publicises the market like crazy in an effort to build a great event. It’s good for the vendors, it’s good for the city and the trickle down to the brick and mortar store fronts close to the event is slow but sure.
So I gave the coordinator a call and said “Can I do a fashion show as part of the afternoon’s entertainment?” and she said “That’s a great idea!” There were about 40 – 50 people there. We handed out 20 discount cards to people who were interested in what we were showing tenough to accept them and a small impact was made.
I had thought it would stop there.
I was THRILLED to discover I had caught the Saturday where the city’s event photographer was in attendance and they posted photos of the show on their face book page. I was even more thrilled to hear that the photographer from a local weekly paper was also there and they will be doing a ‘city events’ piece mentioning the show as well!  Suddenly my little 20 outfit show is reaching thousands of people. Since my primary goal was awareness, that’s a huge huge marketing win for my little store.
So, for those of you unable to be at Market Square last Saturday, here is most of the show, with commentary!   (Not knowing the photographer was there the first couple of girls missed out, but once we were told to wait for pictures they caught all the rest.)
“Hello everyone and welcome! Thanks for taking the time view our fall fashion collection brought to you by Unforgettable - Bridal, Business, Party and Prom. They are so much more then wedding gowns and wanted to give you a taste today of what you can find there to help you update your wardrobe as the weather cools.
Let’s start off with some beautiful tops. These wardrobe must haves can be worn with jeans, dress pants or skirts to create the perfect look. The models have paired tops from Unforgettable with their own jeans and skirts to show how versatile these tops can be.
Not ready to let go of summer, Jackie has a great 3/4 sleeve top with stone detailing by Spanner. Perfect for Saskatchewan’s changeable fall weather.

Catherine is showing off a cute ruffle neck white top. Part of our Spanner collection, when matched with jeans and strappy sandals this is a very versatile look. Unforgettable has several different styles button down tops available.

Melissa is wearing another of our 3/4 sleeve tops from Spanner. The silver bling at the collar makes this a unique shirt.

Colour blocking is big this season and Pam is showing us a beautiful colour blocked sweater from Spanner.

Kylee finished off this grouping with a second colour block sweat from Spanner with button and faux wrap detailing. 

Next up, mix and match separates, Unforgettable has a variety of pants, tops, skirts and sweaters that can be combined for a variety of looks this fall.
Jackie is starting off this grouping by pairing black Spanner dress pants with a polka dot ruffle collar blouse from Ciel & Neige. This 'mixed medium' top is serious comfort dressed up for the office.

By pairing a long cowl neck sweater with a pair of coordinating capri's, both by Spanner, Catherine is able to extend the sandal season just a little longer.

Melissa chose to pair her black Spanner dress pants with a colourful jacket from Spanner's collection. The Bos & Co. black kitten heels match this perfectly.

Pan is wearing a different version of the classic pin stripe pant with a beautifully detailed swing blouse.

Kylee's two piece set is from this spring's Spanner line but it was too unique not to include in this show. Both the jacket and skirt are fully reversible, so it's four outfits in one!

Unforgettable is proud to announce that staring in early October, they will be the exclusive vendor of Jones New York washable wool separates here in Swift Current! Until those arrive, they still have the perfect fall suit to refresh your look.
isn't this balloon sleeve suit by Zoda great? Too unique not to include in this collection Jackie's matched it with copper buckle detail shoes from Sofft.

A new two piece tweed set by Spanner is a professional look for any age. This suit is sold as separates and can be matched up with jeans or a great sweater and boots. Catherine has chosen these copper buckle shoes from Sofft as well. These shoes come in a wider width and are both cute and comfortable.

This three piece set by J. Lauren looks beautiful doesn't it?

You won't likely see Pam in a suit again, which is a shame because this two piece taupe set with the orange pin stripe from Giorgio St. Angelo looks amazing!

A classic black suit is never wrong. This two piece from Ben Marc flatters any figure! She's finished the look with a comfortable strappy black sandal.

Christmas parties, fall weddings and Greek night are a great excuse to add a fun dress to your wardrobe. Unforgettable has a huge selection of cocktail length gowns with many available in any size or colour on three month order.
A Brown chiffon empire waist gown flatters every figure and the colour is great on our model. This gown is one of our many gowns that work well as bridesmaid, cocktail and party dresses.

Blingy and fun, this dress embraces the trend to patterns fabrics this fall. I can see this dress going to a lot of parties!

This amazing black chiffon one shoulder gown from Alexia will make an unforgettable impression at any party this holiday season.

For something a little more classic, this sheath dress by Dana Kay will never let you down.

A popular look this season, a fitted cocktail dress with ruching and gathered detailing in a beautiful fall colour. By DaVinci.


So there you have it blogland! I hope you enjoyed the show. J